The OLD RULES of MARKETING are DEAD

 

The title of Tim Pearson's new book (McGraw Hill, Aug 2011, $10.24 at Amazon) says it all.

 

He correctly informs readers in 240 pages what they already sense: marketing is severely and irrevocably broken! 

 

Six new rules and 23 principles later, his thesis is complete. (Editor note: this is an excellent read for any serious marketing student or professional wanting to know "how to Reinvent her/his own brand and to Reignite her/his own business.")

PM Community.org shares many of Tim Pearson's pronouncements but, after many years of extensive testing & retesting, we've developed our own proprietary system called Local Channel Marketing.  In and of itself, it is not a paradigm shift or game changer to the public. This is because it is very narrow & specifically designed for the Small & Midsize Business (SMB) advisory community.

 

This new system/program only works within a framework that also is proprietary, i.e. our (by-invitation) members-only forum that starts with a very vigilant (not just diligent) screening process and ends up with a marketing fulfillment process called Rainmaking. FYI-this is not the random & sporadic event, but actually the repeatable & sustainable process.

 


Who We Are

We are a closed-community consisting of LOCAL professional service providers, such as accountants/CPAs, attorneys, financial & insurance pros, project managers, management consultants, tax and valuation experts, and so on...throughout North America...operating in every state, province and county.

 

Virtually any professional who can ADD VALUE on-demand or in a just-in-time basis is eligible to receive "ENGAGEMENT-READY REFERRALS" from her/his cross-discipline peers and colleagues.

 

We are industry-neutral and specialize in connecting independents whenever one of their clients needs outside (outsourced) help in the local area. Our Local Channel Marketing (tm) program is commission-free and extremely confidential.

 

What We Do

We license members to participate in Local Channel Marketing which does two things:

 

#1.  makes them more valuable

        to their existing clients, and


#2.  allows them to acquire many

        new clients--more easily and

        far more economically.

 

Best of all, our services are performed completely behind-the-scenes.

 

Thus, all members have to do is get registered once they qualify.  (Yes, many consider this as passive marketing, the ultimate Inbound Marketing solution, 

 

Details on SERVICES